Booklet | The definitive guide to roll your own/bundling
SaaS companies have adapted roll-your-own or bundle pricing for subscription services. Recurring revenue bundles, sometimes shortened to “rundles”, combine multiple subscription services or products into one package. However, achieving a bundled billing model with the right mix of desirability and profitability is no easy feat. You will need a strong understanding of your buyer personas, excellent product management, and accurate revenue allocation to perform frequent margin analyses. Read on to discover the promises and pitfalls of bundling.
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