Booklet | The definitive guide to freemium pricing


Freemium pricing is a business strategy where a company offers their basic products or services to users at no cost and then charges a premium for supplemental or advanced features. The model often generates multiple revenue streams and lends itself to being a sandbox for pricing innovations. Many software products utilize in-app purchases, shopping plug-ins, and targeted ad space to supplement earnings made from premium tiers. Read on to determine if the freemium pricing strategy is right for your business.

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